Johanna Laracuente is a fashion stylist, born and raised in Puerto Rico, with more than 10 years of experience. Her trajectory began in Miami in 1995 where she began studies in Fashion Merchandising and Visual Arts in the Miami International School of Arts and Design, formerly known as International Fine Arts College (IFAC). Here she explored her abilities as a stylist with magazines such as Ocean Drive and Fashion Spectrum as well as runway shows for Saks Fifth Avenue and Neiman Marcus.
Upon acquiring her degree in 1998, she began designing window displays for renowned luxury retailer, Neiman Marcus in Bal Harbour Shops, FL, The youngest person to hold that post, Johanna was the winner of an NM best award for overall presentation at a nation wide company ceremony in 1999. As her reputation as a talented runway stylist/ producer grew, she was asked by the corporate Fashion Office Director, to style runway shows for the likes of Carolina Herrera and Badgley Mischka for store sponsored galas and charity luncheons from Palm Beach to Miami.
Her talent and strong work ethics help her become one the Head stylists for the "Fashion Week of the Americas", an event organized in Miami, to promote Hispanic designers in the US, for the next 4 years.
In 2000 she relocated to New York, where she has been working with artists like Ricky Martin, Daddy Yankee, RBD, Fall Out Boy and Gavin Degraw, She has contributed her services as stylist, consultant and market editor for magazines such as People en Espanol, Latina, Papier Doll, In Style, Mens Vogue, Blender and Stuff. In addition she has worked production during New York Fashion Week for designers like Oscar de la Renta, Carlos Campos, and Osmani Laffita with whom she traveled to Prague and the Ukraine.
A makeover specialist, the Puerto Rican artist, is a regular in People en Espanol's " El Cambio" and AOL Latino's "Ponte Coqueta", as well as TV, advising every day people how to look and feel their best. "There’s something so gratifying about seeing the face of a person after a makeover, how their self esteem goes through the roof! “, the fashionista shares. A regular in shows for Univision and Telemundo, as well as National Latin media spokesperson for Lane Bryant, the largest plus size company in the US and represents companies like TJ Maxx and Marshalls in the Hispanic Television media.
Wardrobe stylist for videos, independent films and musicals in both the Latin and International market, Miss. Laracuente has put her mark in this very competitive field, without ever forgetting her little island, which she visits often and contributes to the local industry.
Clients (past and present)
Celebrities
Alfonso Herrera (RBD)
Amigos Invisibles
Andres Levin (Yerba Buena, Producer)
Barabara Bermudo (Primer Impacto, Univision)
Big and Rich
Blanched Ryan (Open Water)
Bo Bice (American Idol)
Calle 13
Carol Alt
Circo
Daddy Yankee
Dennisse Quinones (former Miss Universe, actress)
Eva Mendez
Empire Isis
Eglantina Zing (MTV VJ)
Fall Out Boy
Gavin Degraw
Gail Harolds (Queer as Folk)
Gio ( Winner "Voces the America")
Jean
La India
Lionel Richie
Lupe Ontiveros
Mary J. Blige
Paulina Rubio
RBD
Ricky Martin
Roselyn Sanchez (Without a Trace)
Slava
Snoop Dog
Susan Sarandon
Wisin y Yandel
Zuleyka Rivera (Miss Universe 2006)
Magazines/ Print
Aventura
Blender
Caras
Complex
Essence
Fantastics Mag
Gentleman’s Options
In Style
Latina
Loft
Maxim
Mens Vogue
New York Post
Nocturno
Ocean Drive
Papier Doll
People en español
Pink
Stuff
Skin Deep
Threads
WWE
W25
Catalog/ Advertising
Be & D handbags
Carolina Herrrera Fall 06 campaign
Goodies
JC Penney’s
Keith Michaels
L.A.M.B by Gwen Stefani
Macy’s
Marshal Field's
Misille Clothing
Nordstrom
Orangia
Parisian’s
Quiltex (kids)
Spiegel
Fashion Shows
Angel Sanchez
Anna Sui
Badgley Mishka- Head stylist
Betsey Johnson
Calvin Klein
Carlos Campos- Head stylist
Carolina Herrera
Chado Ralph Rucci
Chanel
Cristina Perrin
Cynthia Rowley
Donna Karan
Edwing D’angelo- Head stylist
Escada
Jill Stuart
Keith Michaels- Head stylist
Luis Antonio- Head stylist
Marc Jacobs
Michael Kors
MR by Mirtha Rubio- Head stylist
Oscar de la Renta
Osmani Lafitta-(NY, Prague, Ukraine) Head stylist
Port 1961
Ralph Lauren
Swimwear Show (Miami)- Head stylist
Tommy Hilfiger
Fashion Week of the Americas (Miami)
Showcase for Latin American designers
Head stylist
1998-2001
Caribbean Fashion week (Jamaica)
Showcase for Caribbean designers
Head stylist
June 2008
San Juan Fashion week (Puerto Rico)
Showcase for Puertorrican designers
Head stylist
June 2003-2004 (4 seasons)
Film
“Domino” (short film)
"The Hicks" (TV pilot)
“Hamptons Bikini Bloodbath” (TV pilot)
“The Sublet” (short film)
Commercials
Ericsson
Orangina
Music Videos
Amigos Invisibles “Mentira, ese no era yo”
Amigos Invisibles "Yo no se"
Bone Thugz and Harmony- “Everyday”
Daddy Yankee featuring Snoop Dog- "Gansta Zone"
Empire Isis- “What You Say Bout That”
Gavin De Graw- “Follow trough”
LDA featuring Zion and Lenox "Te invitan al party"
Most Valuable Playas- “Bounce”